Xiaowei Shen

Qiaowei Shen received her Ph.D. degree from UC Berkeley and her M.A. and B.A. in Economics from Peking University. She joined the Guanghua School of Management as a Professor of Marketing in 2015. Qiaowei Shen’s research interests include empirical modeling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.

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Development in Emerging Economies: The Case of China (edX)

Curious about China's development and the Chinese market but haven't known where to start? Peking University brings you an easy-to-understand primer. Guanghua's professors will unpack China's development over five weeks, first giving an overview of China's economic growth as context before addressing private equity, real estate financing, banking, the [...]