Tao Yue

Tao Yue, Managing Editor at the Case Development Centre (CDC), Rotterdam School of Management (RSM), Erasmus University. Since 2008 she has written, edited, or supervised the development of more than 100 teaching cases on a wide range of management issues. Several of these cases won international prizes, became bestsellers, or appeared in prominent media outlets like the Financial Times and Harvard Business Review. An advocate of the case method, she has given case writing and teaching workshops in various countries as well as written articles and co-authored a book on how to develop teaching cases and learn from them. Her current interest is making multimedia cases for online education.

Coursera

Erasmus University Rotterdam

Reputation Crisis? Facebook meets Cambridge Analytica (Coursera)

Social Sciences

Dive into the heart of the Facebook-Cambridge Analytica controversy in this insightful course. Uncover how a single event can shake an entire industry and learn essential lessons in corporate reputation management, data privacy implications for tech giants, and the critical role of leadership during crises. Equip yourself with the knowledge to navigate and manage your organization's reputation effectively.

Aug 3rd 2026

5-12 Weeks

Corporate Culture Crisis

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