Noordin Shehabuddeen




Noordin is the Director of Business Engagement at the Faculty of Business and Enterprise. His remit is to develop and strengthen the Faculty's outreach work and deliver a range of professional services to industry. These include accredited and non-accredited executive education programmes, research-led consultancy, and collaborative projects aimed at addressing specific industry challenges.

He was Director of the University of Liverpool's Innovation Academy, a high-end provider of innovation management solutions to business.

After completing a Doctorate and a Masters degree in technology and innovation management at Cambridge University, Noordin led and conducted a number of industry-based applied research and consultancy programmes. He played an active part in the founding and development of the internationally-recognised Cambridge Centre for Technology Management. He has been immersed in assisting numerous innovation-led businesses, both large and small, from industry sectors ranging from consumer electronics and software to automotive and advanced engineering.

Noordin was a Visiting Professor with the Government of Malaysia, where he was responsible for advising senior Cabinet Ministers on innovation, knowledge transfer, and R&D commercialisation. He has structured, led, and conducted numerous senior executive workshops and training programmes designed to bring about genuine business impact.

Within his specialist field of innovation, he worked on practical issues associated with business intelligence and disruptive innovation, new product development practices, strategies for sourcing external know-how, technology selection, strategic change management, and techniques such as foresight and roadmapping.

His interests are now rooted in service and business model innovation, experiential innovation, lead user innovation, and the issues surrounding the implementation of the open innovation model.

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Sep 11th 2017

Acquire the ability to help make innovation happen, using a rich mix of practical approaches & robust concepts. Innovation involves transformative thinking and the genuine ability to cultivate and pick the lucrative fruits of our creative labour. In this subject, you will develop an appreciation for a range of tools and concepts that can help make innovation happen. This subject will feature original content and fresh thinking. It contains a stimulating mix of creative experiments, intriguing innovation examples, practical tools and robust concepts. These will help you induce creativity, gain deep customer insights, and develop an appreciation for creating a compelling innovation strategy.

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