Michael Rey

 

 


 

Michael Rey joined SAP 16 years ago, and has held several management positions in application analytics and marketing. He is one of the fathers of SAP hybris Marketing, and is currently responsible for the digital marketing capabilities.

Before joining SAP, Michael worked as a consultant. He holds a business management degree and a PhD in Information Management from the RWTH Aachen.




Customize your search:

E.g., 2016-12-08
E.g., 2016-12-08
E.g., 2016-12-08
Jun 23rd 2015

Big Data is an extraordinary knowledge revolution that is sweeping through business, academia, government, healthcare, and everyday life. It enables us to provide a healthier life for our children, ensure safety and independence for older people, conserve precious resources like water and energy, and peer into our own individual, genetic makeup. The term “Big Data” describes the accumulation and analysis of vast amounts of information. But Big Data is much more than big data. It’s also the ability to extract meaning: to sort through masses of numbers and find the hidden patterns and unexpected correlations.
You’ll learn from use cases what it takes to extract that value from Big Data, and...

Average: 10 (2 votes)