Jacob Goldenberg

 

 


 

Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor in the Columbia business school and in IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and the Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. He has published papers in Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science. He is the new editor in chief of the International Journal of Research in Marketing, and an academic trustee in the MSI. In addition, he is an author of two books by Cambridge University Press. His scientific work has been covered in the New York Times, the Wall Street Journal, Boston Globe, BBC news, Herald Tribune, The Economist, and Wired.




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Nov 14th 2016

Two of the more prolific myths associated with innovation in organizations are that you must “think outside the box,” and that creativity is something you are born with (or not). This course will debunk these myths, by teaching you to innovate "INSIDE the box", leveraging your knowledge, resources, and expertise in proven step-by-step processes to quickly and effectively generate and implement truly creative ideas.

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