Emma Rasiel

 

 


 

Dr. Rasiel completed her PhD in finance at The Fuqua School of Business, Duke University, in 2003. She also received an MBA from the Wharton School of the University of Pennsylvania in 1990, and bachelor's and master's degrees in mathematics from Oxford University. Before beginning her PhD program at Fuqua, Dr Rasiel was an Executive Director in the London office of Goldman Sachs, a leading investment bank, where she traded bond options.




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Nov 21st 2016

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices.

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