Courtenay Atwell




Ph.D. Candidate at the University of New South Wales.

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Sep 5th 2016

Grow your understanding of the practice and law of international franchising and the viability of franchising internationally. We each have a daily connection with franchising. At the international level, franchising is a practical and exciting aspect of global commerce. Countries with vast markets and growing middle classes present opportunities for brands that have reached saturation in their original market. Developing countries too are now creating home-grown, exportable franchised brands.

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