Bud Keegan




Bud Keegan has over two decades’ and three continents’ worth of publishing experience, having marketed, managed and sold media in the US, Australia and the Middle East over the last 20 years.

He’s held senior management positions with brands ranging from Forbes Arabia to Australian Mining. His passion for Big Data began after having had the opportunity to publish Data Storage magazine.

Bud is currently the Director of Content Development for Digital Chameleon, a role he loves because it exposes him to developments across the digital arena.

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Sep 11th 2017

Learn how you can predict customer demand and preferences by using the data that is all around you. In a digital world, data has gone ‘big’ – ushering in the age of the zettabyte. This subject shows you how big data equals business opportunity. Find out what ‘big data’ means and where it comes from – including ordinary transactions and social interactions. See how smart businesses use data to target their offerings and get ahead of market trends. Consider how marketing data can be based on false assumptions such as the ‘last click myth’.

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