Customer Insights

Curiosity guides the work that an innovator does. This curiosity is evidenced through action- through discussion with others, investigation within the marketplace, and understanding of consumers. You will conduct marketplace conversations and learn the value of customer archetypes and personas to enhance your [...]

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by [...]

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town. Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.

Want happier customers, higher sales, and better engagement? Discover how surveys can unlock the insights you need to make smarter decisions for your business! Whether you’re an entrepreneur, freelancer, or creative, success starts with knowing exactly what your customers want! In this step-by-step introductory class, SurveyMonkey's Sarah Cho breaks [...]