Introduction to Enterprise Growth and Innovation (Coursera)

You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

What You Will Learn

- Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth

- Define the focus of an innovation for effective user-centered design

- Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Syllabus

WEEK 1

What is Innovation?

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

WEEK 2

Innovation Framework

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

WEEK 3

User and Buyer Segmentation

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

WEEK 4

User Centered Design

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.