IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
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El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el [...]
Average: 7 ( 3 votes )

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de [...]
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Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.
Average: 5 ( 3 votes )

Market Research and Consumer Behavior (Coursera)

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market [...]
Average: 9 ( 4 votes )

Channel Management and Retailing (Coursera)

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining [...]
Average: 10 ( 4 votes )

Brand and Product Management (Coursera)

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. [...]
Average: 4 ( 4 votes )

Pricing Strategy (Coursera)

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After [...]
Average: 3 ( 4 votes )

Understanding economic policymaking (Coursera)

This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy. Upon completing the course you should be able to discuss national debts and deficits, examine fiscal and monetary policy and their appropriateness to the situation of an economy, and anticipate the [...]
Average: 5 ( 4 votes )

Critical Perspectives on Management (Coursera)

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For [...]
Average: 4 ( 4 votes )

Intelligence Tools for the Digital Age (Coursera)

Digital technologies are changing business, government and society worldwide. Clearly, they’re opening up new risks and opportunities for every sector of the world economy. Such “futurology” may offer you the big picture, but what does a digital world mean for you, personally? Will you be ready for [...]
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