IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
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Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

¿Cuál es su grado de familiaridad con una campaña de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y utilícelo para dar un impulso a su producto o servicio.
5
Average: 5 ( 3 votes )

Market Research and Consumer Behavior (Coursera)

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market [...]
9
Average: 9 ( 3 votes )

Channel Management and Retailing (Coursera)

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining [...]
10
Average: 10 ( 3 votes )

Brand and Product Management (Coursera)

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. [...]
4
Average: 4 ( 3 votes )

Pricing Strategy (Coursera)

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After [...]
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Average: 3 ( 3 votes )

Understanding economic policymaking (Coursera)

This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy. Upon completing the course you should be able to discuss national debts and deficits, examine fiscal and monetary policy and their appropriateness to the situation of an economy, and anticipate the [...]
5
Average: 5 ( 4 votes )

Critical Perspectives on Management (Coursera)

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For [...]
4
Average: 4 ( 4 votes )

Riesgos y oportunidades empresariales en una economía globalizada (Coursera)

Oportunidades y riesgos empresariales en un mundo globalizado» es el tercer y último curso de la especialización «Globalización, crecimiento económico y estabilidad» impartido por la profesora de IE Business School Gayle Allard. En este curso, los alumnos aprovecharán los conocimientos y la teoría de sus dos cursos anteriores y [...]
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Building Culture in a Scaleup (Coursera)

Oct 11th 2021
Building Culture in a Scaleup (Coursera)
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Company culture changes in the shift from startup to scaleup – and as the company moves and incorporates different people profiles and roles, culture becomes increasingly vital in ensuring that everyone understand the company´s mission, values, strategy, and objectives. This course will help you get that crucial culture piece [...]
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Scaling Product and Processes (Coursera)

Oct 11th 2021
Scaling Product and Processes (Coursera)
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Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as [...]
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