Value Proposition

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Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]

Business Model Innovation (Coursera)

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly [...]

Innovation for Entrepreneurs: From Idea to Marketplace (Coursera)

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring [...]

Measurement and Analysis (Coursera)

Apr 15th 2024
Measurement and Analysis (Coursera)
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The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as [...]

Product Management: An Introduction (Coursera)

Apr 15th 2024
Product Management: An Introduction (Coursera)
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In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is [...]

Selling with Confidence (Coursera)

Apr 15th 2024
Selling with Confidence (Coursera)
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This course is designed to give the learner the confidence to complete the sale by providing business value, while teaching the ins and outs of overcoming objections and going for the close. This course is primarily aimed at people who are interested in beginning a career in IT Sales [...]

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women (Coursera)

This course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing plans and strengthen your brand as your business grows. You will explore a [...]

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) (Coursera)

In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key [...]

Effective Marketing in the Global Marketplace (Coursera)

In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a [...]

Essential Skills for Your Career Development (Coursera)

Explore professional career development methods to get your career on track and achieve success. This course will help you learn skills for life that would enable you to take your career to the next level. Using planning tools, you’ll identify the right career path for you, establish achievable goals [...]