Value Creation

The most effective leaders in complex technical organizations are successful leading the performance of large-scale technical endeavors. These leaders have generally established a network of professional relationships, supporting them throughout their career. This third Leading Technical Organizations course, "Value Creation and Building Enduring Relationships", explores techniques for building relationships [...]

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. [...]

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions. This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. [...]

Examine the process of branding and its relationship to value creation. In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. [...]

The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global [...]