Strategy

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Estratégia competitiva (Coursera)

Neste curso de seis módulos, você aprenderá como empresas e organizações se comportam em situações nas quais decisões estratégicas são interdependentes, isto é, onde minhas ações afetam os lucros da concorrência e vice-versa. Com o uso de ferramentas básicas da teoria de jogos, vamos analisar como são escolhidas pelas [...]

Negotiation Strategies and Styles (Coursera)

The dilemma of the negotiator is a phenomenon that is derived from the tension that arises when, in the light of a specific situation, the optimum negotiation strategy must be discerned. The term was made popular by Professors David Lax and James Sebenius, of the Harvard Business School, to [...]

International Business Venturing Abroad (Coursera)

Apr 1st 2024
International Business Venturing Abroad (Coursera)
Course Auditing
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This course reviews and evaluates the many ways that businesses can engage in international commerce. First presented are the three decisions that any business needs to make to go global, including a model for country selection. Next, modes of exporting and importing are discussed, followed by a review of [...]

Protecting Business Innovations via Strategy (Coursera)

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will [...]

Customer-Centric IT Strategy (Coursera)

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do [...]

Influencer Marketing Strategy (Coursera)

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, [...]

Habilidades gerenciales: Proyecto final (Coursera)

En este curso, desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y [...]

China Strategy (Coursera)

Apr 1st 2024
China Strategy (Coursera)
Course Auditing
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Effort
Languages
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, [...]

Creating a Portfolio (Coursera)

This course integrates all the learning from the first three courses and guides the learner about ways of building a portfolio of strategies and integrating the same into a hedge fund. In the first part of the course, you will be taught ways of measuring the contribution of a [...]