Strategic Management

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical [...]

This course serves as an advanced discourse on how to manage digital transformation. The course discusses a view of the operational purpose and how emerging technologies are transforming organizations and entire sectors of the economy. This course presents the DaWoGoMo model that outlines the different aspects to focus on [...]

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time [...]

The 21st century competitive landscape is characterized by rapid technological change and globalization. How do companies compete and succeed in such an environment? First, companies must engage in continuous innovation to sustain their competitive advantage. This course is designed to equip students with a deep understanding of why innovation [...]

“Why do some companies outperform others?” That question is particularly important to ask in industries which are fiercely competitive like the tech sector. Companies competing in these industries find it difficult to achieve competitive advantage and sustain it over the longer run. In this course, you will learn about [...]

This is the second part of a two-part Strategic Management for Healthcare Organizations course. The first course, "Intro to Strategic Management for Healthcare Organizations", focuses on business strategy. This second part presents and discusses analytical frameworks for making strategic decisions, drawing on different disciplines, including economics and management. [...]

The goal of this third course in the Project Management Specialization examines the philosophy and process of managing projects using Agile project management. Students in this course will learn the Agile philosophy and process including the Scrum framework, sprints, and user stories. Upon completion of this course, you will [...]

Nossas boas-vindas ao Curso Gestão Estratégica de Recursos Humanos. Neste curso, você aprenderá sobre o que é a Gestão de Recursos Humanos, destacando-se como se caracterizam os tipos de modelos de gestão de pessoas e sua relação com os fatores contingenciais, bem como a gestão por competências com exemplos [...]

Nossas boas-vindas ao Curso Pesquisa de Mercado e a Gestão Estratégica de Marketing. Neste curso, você aprenderá sobre o papel dos dados e informações para decisões de marketing. Serão explorados pontos como sistema de inteligência de marketing, o uso de dados e informações para segmentação, testes de hipóteses, experimentação [...]

Este curso te ofrecerá recursos teóricos y prácticos para liderar los procesos de mejora de escuelas de contextos rurales. Los estudios sobre Liderazgo y gestión escolar muestran que el contexto tiene un lugar fundamental en la conducción de los procesos organizacionales. Por ello, el curso busca que los participantes [...]