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E.g., 2016-12-11
E.g., 2016-12-11
E.g., 2016-12-11
Dec 12th 2016

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un grupo de consumidores y sus necesidades; habrás creado un producto o servicio para atender esas necesidades y lo habrás prototipado con consumidores reales, obteniendo claridad con respecto a cuáles son los atributos del producto que el consumidor realmente desea y por los cuales está dispuesto a pagar.

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Sep 14th 2016

Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful business today with a CRM system from the past.

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Jun 20th 2016

Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. What businesses need is a comprehensive approach to engage with customers consistently, across all touchpoints and functional activities, not just via stovepipe solutions for e-commerce, point-of-sale, marketing, social media, sales force automation, or customer service in isolation.

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