Marketing

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Buyer Behaviour and Analysis (edX)

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
9
Average: 9 ( 4 votes )

Online Marketing Strategies (edX)

Mar 8th 2022
Online Marketing Strategies (edX)
Course Auditing
Categories
Effort
Languages
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
10
Average: 10 ( 4 votes )

Strategic Brand Management (edX)

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
0
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Leadership Through Marketing (Coursera)

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how [...]
0
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Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]
1
Average: 1 ( 4 votes )

Introduction to Sensory Marketing Strategy (edX)

Understanding the meaning and concept of Sensory Marketing. Discover the application of Sensory Marketing as a marketing strategy. Discern how a sensory marketing strategy can be createdfor delivering a unique multisensory customer experience.
0
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Statistics for Marketing (Coursera)

Nov 29th 2021
Statistics for Marketing (Coursera)
Course Auditing
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This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course [...]
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Marketing Analytics Foundation (Coursera)

Nov 29th 2021
Marketing Analytics Foundation (Coursera)
Course Auditing
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Effort
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This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as [...]
0
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AI Applications in Marketing and Finance (Coursera)

Nov 29th 2021
AI Applications in Marketing and Finance (Coursera)
Course Auditing
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Effort
Languages
In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also [...]
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Building Your Artistic Brand (Coursera)

In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing [...]
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