Marketing

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Marketing on TikTok (Coursera)

Apr 1st 2024
Marketing on TikTok (Coursera)
Course Auditing
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This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a [...]
Apr 1st 2024
Course Auditing
74.00 EUR/month

Fundamentals of Marketing Strategy (Coursera)

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of [...]

Consumption, Marketing and Culture (Coursera)

Apr 1st 2024
Consumption, Marketing and Culture (Coursera)
Course Auditing
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Effort
Languages
What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how [...]

Foundations of Marketing Practice for Non-Majors (Coursera)

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities [...]

Foundations of Digital Marketing and E-commerce (Coursera)

Apr 1st 2024
Foundations of Digital Marketing and E-commerce (Coursera)
Course Auditing
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This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Assess for Success: Marketing Analytics and Measurement (Coursera)

Apr 1st 2024
Assess for Success: Marketing Analytics and Measurement (Coursera)
Course Auditing
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Effort
Languages
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]

Otimizando o Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Otimizando o Marketing Digital. Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital. Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o [...]

Preparando o Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Preparando o Marketing Digital. Neste curso, você aprenderá como uma organização pode atuar para desenvolver a habilidade de uso do marketing digital. Serão abordados temas diversos que tratam dos segmentos de clientes, jornada, storytelling e marketing ágil.

Pesquisa de Mercado com Métodos Qualitativos (Coursera)

Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Qualitativos. Neste curso, você aprenderá sobre a pesquisa qualitativa em marketing. As metodologias de pesquisa que fazem parte desta categoria serão discutidas, tendo como pano de fundo seu uso no contexto da tomada de decisão gerencial de [...]

Pesquisa de Mercado e a Gestão Estratégica de Marketing (Coursera)

Nossas boas-vindas ao Curso Pesquisa de Mercado e a Gestão Estratégica de Marketing. Neste curso, você aprenderá sobre o papel dos dados e informações para decisões de marketing. Serão explorados pontos como sistema de inteligência de marketing, o uso de dados e informações para segmentação, testes de hipóteses, experimentação [...]