Marketing Decisions

 

 


 

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E.g., 2016-12-06
E.g., 2016-12-06
E.g., 2016-12-06
Dec 12th 2016

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make.

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