Marketing Analytics

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Marketing Analytics (Coursera)

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing [...]

Marketing Analytics with Meta (Coursera)

Apr 22nd 2024
Marketing Analytics with Meta (Coursera)
Course Auditing
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This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

Analíticas y Métricas de Marketing (Coursera)

En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el [...]

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in [...]

Demand Analytics (Coursera)

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting.

Managing Uncertainty in Marketing Analytics (Coursera)

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and [...]

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]

Digital Marketing Analytics in Practice (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]

Generative AI's Applications in Marketing Analytics (Coursera)

Apr 15th 2024
Generative AI's Applications in Marketing Analytics (Coursera)
Course Auditing
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Welcome to the "Generative AI's Applications in Marketing Analytics" short course, a journey into the innovative fusion of Generative AI and marketing analytics. Throughout this course, you'll embark on an exploration of how Generative AI can revolutionize marketing analytics, offering powerful tools to drive insights, predictions, and strategies. [...]

Marketing analytics: Know your customers (Coursera)

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to [...]