In this MicroMasters program, you will learn best practices and approaches for marketing measurement and analysis. Through practical applications, you will learn how to apply analytics tools and techniques to real-world marketing problems with the measurement of marketing strategies; for price and promotion analytics; by analysis of competitive trends; and to understand distribution and sales performance. Through analytics-based marketing you will learn to drive ROI with your marketing strategies.
Marketing analytics has become increasingly important in determining a company’s spending and ROI. In today’s job market, many entry-level marketing positions now require some basic level of knowledge in this rapidly growing field. This MicroMasters program will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace as you learn about quantitative marketing approaches for all types of marketing campaigns.
The program is taught by Stephen Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits. In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in [...]
Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets. In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well [...]