Market Segmentation

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Segment your market using factor analysis with R programming (Coursera)

If you ever thought of starting a new business or launching a new product, you’d probably already asked yourself: which type of products are the customers ordering? What type of competition are the products facing in this market? To answer these questions objectively, you can apply Factor Analysis to [...]

Gestión de compras eficientes para tu empresa (edX)

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Gestión de compras eficientes para tu empresa (edX)
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En este curso en línea encontrarás las herramientas necesarias para realizar una correcta planeación de la demanda y obtén los conocimientos que requieres para realizar pronósticos, abastecimiento estratégico, gestión y evaluación de proveedores.

Minería de Datos: Segmentación de Mercados (edX)

Self Paced
Minería de Datos: Segmentación de Mercados (edX)
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¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una [...]

Entrepreneurship 101: Who is your customer? (edX)

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Entrepreneurship 101: Who is your customer? (edX)
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs. What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This [...]

Marketing Analytics (edX)

This course is archived
Marketing Analytics (edX)
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Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on [...]
This course is archived
Course Auditing
206.00 EUR

The Digital Economy: Success through Market Segmentation (FutureLearn)

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The Digital Economy: Success through Market Segmentation (FutureLearn)
Course Auditing
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Explore how and why market segmentation can be used to improve customer satisfaction and business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in [...]

Entrepreneurship 101: ¿Quién es tu cliente? (edX)

Conviértete en un emprendedor con la metodología de Emprendimiento Disciplinado del MIT e identifica la mejor oportunidad de emprendimiento de la mano de expertos y profesores del MIT. Muchos desarrollos tecnológicos e ideas de emprendimiento aparentemente grandiosas se enfrentan a una gran dificultad en el momento en que el [...]