Enterprise

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using [...]

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is [...]

This course provides you with an understanding of what Enterprise Systems (also commonly termed as Enterprise Resource Planning Systems, ERPs) are. After learning about what these systems are, we would touch upon why these systems are useful to companies, through which you would get to see the various jobs [...]

Large Scale Enterprise Computing powers all major transactions, and the Mainframe is responsible for 87% of all credit card transactions and enables 71% of all Fortune 500 companies. Mainframes are fundamental on how we do business, and IBM Z is the only production mainframe sold today. Virtually everyone depends [...]

This course introduces a series of advanced and current topics in cyber security, many of which are especially relevant in modern enterprise and infrastructure settings. The basics of enterprise compliance frameworks are provided with introduction to NIST and PCI. Hybrid cloud architectures are shown to provide an opportunity to [...]

This Model-Based Systems Engineering (MBSE) course and the Digital Thread courses featured earlier in this specialization bring together the concepts from across digital manufacturing and design, forming a vision in which the geometry of a product is just one way of describing it. MBSE is where the model resulting [...]

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research sustainable product design, sustainable value chains [...]

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for [...]

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.