Digital Media

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, [...]

The ASU News Co/Lab advances media literacy with three key stakeholders: education, journalism and technology. The course instructors are media literacy experts who teach related courses at Arizona State University.

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and [...]

Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence. Discover the importance of earned media. Earned media are the articles and mentions on social media that are produced by others about you. They can play a [...]

Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data. Learn how to evaluate your social media channels. In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.

Learn how to analyse social and digital media and how to turn this data into useful insights and actions. Understand how to get value from digital and social media. How can social and digital media help a business improve? How can we get useful data from social and digital [...]

L’objectif du MOOC Enseigner et Former Avec le Numérique en Mathématiques (eFAN Maths) est de se former à construire des situations d’apprentissage des mathématiques tirant profit de supports numériques. Par rapport à la première saison de eFAN Maths (novembre-décembre 2014), de nouvelles ressources ont été développées, en relation avec [...]

How do brands establish deep connections with digital media and maintain the relationship over the long term? Join us and find out what the unique attributes of digital brands are and what you can do to build strong digital brands!

Learn Digital and Social Media Marketing from five leading European universities using real industry case studies. Make yourself more employable in the digital marketing area or learn how to improve your organisation's online marketing strategy.