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Dec 12th 2016

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Dec 5th 2016

Find out how understanding and targeting your market can help your business stand out from the crowd. To run a successful business you need to understand who your customers are and importantly, how you are going to reach them.

Average: 8 (5 votes)
Aug 24th 2015

Ultimately, the customer is the sole judge of the quality of an organizations’ offer and is the actor that, in one way or another, pays for it. Due to this, the customer experience is important and a point of departure for marketing and organizational development. Understanding Customer Experience is an open access graduate course from the Karlstad Business School in conjunction with the Service Research Center – CTF. The course is designed for professionals with an interest in customer experience and is available to both for-credit and non-credit participants.

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Your organization’s customer service experience can be the difference between a “one-and-done” customer and a “promoter” who will create more customers for your company. Customer service expert Steve Curtin takes you through the seven keys to exceptional customer service.

Average: 7 (3 votes)