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The Basics of Customer Story Videos (Skillshare)

Learn how to tell great customer stories to grow your business. Customer stories are a powerful way to increase brand awareness and improve audience engagement. In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.
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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]
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Marketing analytics: Know your customers (Coursera)

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to [...]
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Customer Value in Pricing Strategy (Coursera)

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better [...]
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Average: 8 ( 3 votes )

Marketing: Customer Needs and Wants (Coursera)

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
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Average: 9 ( 3 votes )

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]
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Sales Training: Techniques for a Human-Centric Sales Process (Coursera)

This course on sales will teach you how to run HubSpot's inbound sales methodology that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate [...]
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Entrepreneurship 102: What can you do for your customer? (edX)

Self Paced
Entrepreneurship 102: What can you do for your customer? (edX)
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Learn how to create a product or service that meets your customer’s needs and identify the value proposition that sets you apart from the competition. Entrepreneurship 102 prepares you for the MIT Global Entrepreneurship Bootcamp! The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start [...]
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Starting a Business 3: Customers and Competitors (FutureLearn)

Mar 22nd 2021
Starting a Business 3: Customers and Competitors (FutureLearn)
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Find out how understanding and targeting your market can help your business stand out from the crowd. To run a successful business you need to understand who your customers are and importantly, how you are going to reach them.
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Average: 6 ( 3 votes )

Entrepreneurship 101: Who is your customer? (edX)

Self Paced
Entrepreneurship 101: Who is your customer? (edX)
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs. What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This [...]
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Average: 1 ( 3 votes )