Consumer Behavior

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Consumer Behaviour and Psychology (FutureLearn)

May 17th 2021
Consumer Behaviour and Psychology (FutureLearn)
Course Auditing
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Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors. Understand how consumer psychology affects the lives of customers and companies. Have you ever wondered why you buy one brand of cereal over another? Or why you might react [...]
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Understanding Fashion: From Business to Culture (FutureLearn)

From its impact on culture and society to consumer behaviour, discover the business of fashion with Institut Francais de la Mode. Study fashion and culture with fashion industry experts from Chanel and YSL. Over almost 150 years, the fashion industry has transformed many aspects of Western culture. On this [...]
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Apprendre le marketing autrement : la méthode du produit fil rouge 2 (FUN)

Mar 26th 2018
Apprendre le marketing autrement : la méthode du produit fil rouge 2 (FUN)
Free Course
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Vous êtes un consommateur curieux. Vous souhaitez comprendre les logiques marchandes des produits que vous achetez et vous rendre compte que le marketing participe à la création de produits qui correspondent à vos attentes. Vous travaillez dans un domaine technique ou financier et vous souhaitez acquérir des compétences dans [...]
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Marketing Fundamentals: Who Is Your Customer? (edX)

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty [...]
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