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Citizen Politics in America: Public Opinion, Elections, Interest Groups, and the Media (edX)

Learn about the forces in American politics that seek to influence the electorate and shift the political landscape. Public opinion has a powerful yet inexact influence on elected officials. Politicians risk their careers if they ignore it, yet its power is not easy to capture nor quantify. This course [...]
7
Average: 7 ( 3 votes )

Digital Media Analytics: Earned Media (FutureLearn)

Jun 29th 2020
Digital Media Analytics: Earned Media (FutureLearn)
Course Auditing
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Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence. Discover the importance of earned media. Earned media are the articles and mentions on social media that are produced by others about you. They can play a [...]
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Jun 29th 2020
Course Auditing
54.00 EUR

Public Relations Campaigns (Coursera)

Jan 21st 2019
Public Relations Campaigns (Coursera)
Free Course
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One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about putting together a campaign and evaluating it? Drawing [...]
6
Average: 6 ( 2 votes )