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E.g., 2017-09-22
E.g., 2017-09-22
E.g., 2017-09-22
Sep 25th 2017

By taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in the position to create an activity plan to bring your brand strategy to life (both externally towards consumers and internally to employees) and you will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Average: 3.9 (36 votes)
Sep 18th 2017

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
May 22nd 2017

Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.

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Self Paced

Want your business to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.

Average: 8 (3 votes)
Self Paced

Brands originated as proofs of ownership, such as those burnt onto cattle. They evolved to become the symbolic identity for goods and services. This easy identification, with logos and trademarks, became a short cut for quality and trust. People putting their services in the marketplace also became ‘brand names’. This used to a game only for the rich, successful, or notorious. But In the 21st Century anyone participating in the Web has a searchable identity. So whether we like it or not, we have a brand to cultivate. This course provides systematic ways of reviewing and implementing your existing and proposed brand identities, based on psychology and demography. Multimedia is now so affordable that a full Hollywood-style extravaganza is possible. So technology is no longer a constraint. Rather, the focus is on strategy to drive the use of the technology.

Average: 5.6 (5 votes)
Self Paced

The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising.

Average: 9 (3 votes)