Analytics

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Business Analytics Executive Overview (Coursera)

This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to [...]

Accounting Analytics (Coursera)

Accounting Analytics explores how financial statement data and non-financial metrics can be linked to financial performance. In this course, taught by Wharton’s acclaimed accounting professors, you’ll learn how data is used to assess what drives financial performance and to forecast future financial scenarios. While many accounting and financial [...]

Leadership Through Marketing (Coursera)

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how [...]

Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in [...]

Time, Change, and Decisions for Marketing (Coursera)

"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead [...]

Analytics, Law, and Athlete Representation (Coursera)

In this course, we will discuss the interplay of law, data analysis, and athlete representation using the athlete's career path trajectory as the focus. The intent is to introduce data analytical tools, laws, & regulations applicable to athlete representation throughout various stages of an athlete’s career. The primary focus [...]

Sourcing Analytics (Coursera)

From 2007 to 2010, Apple made $27 billion from iPhone with a profit of $15.6 billion. Apple could not achieve this success without its global sourcing strategy. However, one of Apple’s key suppliers, Samsung Electronics, became a competitor and used its cost advantage to over-take Apple in the global [...]