Valérie Swaen

 

 


 

Valérie Swaen is professor of corporate social responsibility (CSR) and marketing at the Louvain School of Management of the Université catholique de Louvain in Belgium and at IESEG School of Management (France). She is the head of the Louvain CSR Network of the Louvain School of Management (www.uclouvain.be/csr-network) and has held different chairs in CSR (with Belgacom, GDF SUEZ, Solvay, and the Philippe de Woot Award for the best Master’s thesis related to CSR). She has published extensively on matters relating to CSR, spanning different management fields (marketing, organizational behavior, strategy, and accounting), though her main research interest centers on stakeholders’ reactions to CSR communication.

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Jul 3rd 2017

Explorons ce qu’est la responsabilité sociétale d’une entreprise et comment mettre en place une politique de communication responsable. Ebranlées par les crises financières et économiques mondiales, de plus en plus d’entreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais qu’est-ce que la responsabilité sociétale d’une entreprise (RSE) ? Les parties prenantes aux activités de l’entreprise sont-elles réellement intéressées par la RSE ? Si oui, comment les entreprises devraient-elles communiquer avec ces parties prenantes ? Dans le climat actuel d’incertitude, la RSE est un facteur critique d’évolution voire de révolution du monde des affaires.

Average: 3 (1 vote)
Feb 6th 2017

Explore what corporate social responsibility is, how it works, and its true impacts. Let’s co-build the responsible enterprise of tomorrow! Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it involve? Do stakeholders really care, and if they do, how should companies communicate with them? In uncertain modern climates, CSR is a crucial driving force of a (r)evolution in business.

Average: 2.5 (4 votes)