Tracy Loh




Tracy Loh received a Bachelor of Arts in Mass Communication and Sociology from the National University of Singapore, a Master of Science in Sociology from the University of Bristol, England as well a Master of Communication Studies from the Nanyang Technological University, Singapore. She completed her Doctor of Philosophy from Cornell University, USA. Her research interests lie in breaching the boundaries between sociology and communication.

Before entering academia, Tracy has also spent many years working in the fields of advertising, public relations and marketing communications. Her experience lies mainly in the hospitality and food and beverage industries as well as in the music industry.

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Sep 18th 2017

Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course.

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