Sam Yen


 

 


 

On June 1, 2014 Sam Yen was announced as SAP’s chief design officer. Sam will drive a new era of commitment to design and user experience at SAP.

His primary responsibility is to listen to customers’ needs and roll that conversation into tangible results.

High profile projects are SAP Fiori, SAP Screen Personas, and SAP’s UX design services.

Sam is a native of San Francisco and has a PhD in Design Theory and Methodology from Stanford University.

More info: http://www.linkedin.com/pub/sam-yen/3/863/334




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Mar 15th 2017

The Software for Non-Designers interactive course aims to explain common aspects of design as way to improve user experience in software engineering, and will provide an introduction to a few basic steps you can apply to your next project. It is taught by Scott Klemmer from UC San Diego, and a team of design-driven development experts from SAP.

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Jan 25th 2017

In this course, you’ll get an overview from SAP’s design research experts that will help you get the most out of your field research experience. From identifying users through conducting a field visit to developing points of view, this course will provide you with a foundation for conducting design research in a people-centric way.

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Aug 27th 2014

The SAP User Experience (UX) strategy is aimed at bringing great products to our customers. Using the principles of design thinking, we maintain our core value of listening to our customers’ needs and quickly incorporating their feedback into SAP products. With the influence of consumer software making its way into the enterprise, SAP’s UX strategy aims to meet users’ expectations of easy-to-use software in the workplace. Join Sam Yen, SAP’s Chief Design Officer as he explains SAP’s UX strategy. He reviews the history of design thinking at SAP, the core elements and products we provide to meet the strategy, and the real business value it brings to our customers.

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