Maria Åkesson




Maria Åkesson holds a PhD in Business Administration at the Service Research Center (CTF) at Karlstad University in Sweden. Her main research interest is in the areas of service system and value co-creation through service, with a special interest in customers’ and employees’ roles in value co-creation. Dr Maria Åkesson is a member of the Swedish research school Management and Information Technology.

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Aug 29th 2016

When competition from low-cost countries is increasing, many companies choose to invest in services. For companies that are used to only selling physical products this service effort has resulted in a series of challenges. To offer advanced services, a completely different mindset is required than what many companies are accustomed to and to succeed, in many cases, the employees view on how to create value must be changed. The course aims to convey this new mindset, service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.

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