Marcus Rübsam




Marcus Rübsam is the senior vice president of Solution Management for SAP Hybris. He is responsible for global solution strategy, product definition, and go-to-market activities for the Customer Engagement & Commerce solution portfolio. The global Solution Management organization includes solution experts for marketing, sales, service, billing, and commerce.

Marcus has an extensive track record of leading Sales & Marketing organizations for B2B and B2C – including sales, brand management, marketing communications, product marketing, and business development. Prior to his current role, he held a number of other strategic positions within SAP, including vice president and general manager for Line-of-Business Marketing solutions, director of Small Medium Enterprise Marketing (SME), and director of Integrated Marketing Communications EMEA Central.

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Jun 20th 2016

Traditional CRM tools are fast becoming obsolete. They often don’t have the necessary breadth to satisfy the growing demand for omnichannel customer engagement. What businesses need is a comprehensive approach to engage with customers consistently, across all touchpoints and functional activities, not just via stovepipe solutions for e-commerce, point-of-sale, marketing, social media, sales force automation, or customer service in isolation.

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