Marc Oliver Opresnik




Prof. Dr. Marc Oliver Opresnik is Professor of Business Administration at the Lübeck University of Applied Sciences and Professor of Marketing and Management and a member of the Board SSMI St. Gallen Management Institute, a prestigious international business school.

Prof. Opresnik was ten successful years in the management of a global group markets and is the author of numerous articles and books, including the international marketing textbook "Marketing - A Relationship Perspective".

Along with Phil Kotler and Kevin Keller, the famous professor of marketing in the world, he works as a co-author of the German edition of "Marketing Management", the "Bible of marketing," which will be released in 2014.

As managing director of the consulting firm Opresnik Management Consulting, he works as a coach, keynote speaker and consultant to numerous international corporations, institutions and governments.

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May 6th 2014

Dieser Kurs vermittelt die Grundzüge des Marketing und gibt einen Überblick hinsichtlich der entsprechenden Konzepte, Strategien und Werkzeuge. Im Zentrum des Kurses stehen vier Themenbereiche: Produkt-, Kommunikations-, Preis- und Distributionspolitik.

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