Jörg Pareigis




Jörg Pareigis is a Ph D in Business Administration and one of the researchers at Samot. He is educated at Karlstad University as well as the Swedish national research school Management and IT (MIT).

He got his doctoral degree 2012 with his dissertation Customer experiences of resource integration - Reframing sericescapes using scripts and practices.

His research interests are in the area of customer behaviour and customer experiences. Specifically, he focuses on the active role of customers as co-producers of the customer experience and the role of the service environment, also called servicescape.

Jörg is also heavily involved in teaching at the Karlstad Business School where he is responsible for the course Professional skills(c).

He leads the course development project use.it, which aims at developing blended learning courses on advanced level for professionals in private or public organizations. The courses are based on research conducted at CTF, Service Research Center at Karlstad University and are developed in collaboration with Telia Sonera, SSG - Standard Solutions Group and Effect Management.

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Jan 23rd 2017

Ultimately, the customer is the sole judge of the quality of an organizations’ offer and is the actor that, in one way or another, pays for it. Due to this, the customer experience is important and a point of departure for marketing and organizational development. Understanding Customer Experience is an open access graduate course from the Karlstad Business School in conjunction with the Service Research Center – CTF. The course is designed for professionals with an interest in customer experience and is available to both for-credit and non-credit participants.

Average: 7.5 (2 votes)
Aug 29th 2016

When competition from low-cost countries is increasing, many companies choose to invest in services. For companies that are used to only selling physical products this service effort has resulted in a series of challenges. To offer advanced services, a completely different mindset is required than what many companies are accustomed to and to succeed, in many cases, the employees view on how to create value must be changed. The course aims to convey this new mindset, service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.

Average: 5.6 (5 votes)