Erik Simanis

Erik is an action researcher and authority on innovation and go-to-market strategies for creating and shaping new mass markets in emerging and frontier economies. His frameworks and tools are the product of getting on the ground and living in the very target communities and markets, he aims to reach—from the post-Soviet communities of the Baltic countries, the slums of Kenya and Nigeria, to the villages of India and Ghana.
A frequent speaker on innovation, social entrepreneurship, and bottom-of-the-pyramid, Erik’s work is published in leading journals, including the Harvard Business Review, Sloan Management Review, and The Wall Street Journal. His chapter “Needs, Needs Everywhere, But Not a BOP Market to Tap” appears alongside Acumen founder and CEO Jacqueline Novogratz’s chapter ‘Innovation for the BoP: The Patient Capital Approach’ in the book “Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value” edited by Ted London & Stuart Hart (2010).
More at: http://eriksimanis.com/

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