Edward Malthouse

Edward C. Malthouse is a professor of Integrated Marketing Communications at Medill. He is an expert in applied statistics, market research, and media marketing. His primary research is in the areas of media and database marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. Ed is an excellent teacher and has won teaching awards and been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University, and Università Della Svizzera Italiana.
PhD Statistics, Northwestern University; MS Operational Research, Southampton University; BA Math, Augustana College.
More info: http://www.medill.northwestern.edu/experience/people/faculty/edward-c-m…