Bill Carroll

Bill Carroll is a senior lecturer at the Cornell School of Hotel Administration. He teaches courses in economics, yield management, pricing, and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management, and strategic planning. For over 25 years Carroll held a variety of senior positions in the travel industry. He was division vice president for Global Marketing Planning at Hertz, where he was responsible for global pricing, yield management, marketing information systems, and counter sales. He implemented the first decentralized yield management system in the car rental industry and a comprehensive Executive Information System that gained national recognition. Carroll later served as the global vice president for Reed Elsevier’s Travel Group, overseeing Travel Weekly, the Hotel and Travel Index, the Official Hotel Guide, and the Official Meetings and Facilities Guide. As CEO of Marketing Economics, Carroll works with clients across the travel industry, including global distribution systems, hotel service companies, and travel intermediaries. He also works closely with PhoCusWright, Inc. a travel industry research, consulting, and publishing company. In collaboration with PhoCusWright, Carroll writes often on the evolution of hotel distribution and its impact on major chains and intermediaries. He has also written numerous articles on economics and travel industry topics. Prior to his work in the travel industry, Carroll was an assistant professor of Economics at Drew University. He also served as a member of the economics staff at AT&T where he was an expert witness before state regulatory bodies and prepared filings on pricing and forecasting with the Federal Communications Commission. In addition to his business and academic career, Carroll is a retired U.S. Army Lieutenant Colonel and was a university lacrosse coach for over 10 years. Carroll holds a B.A. degree in economics from Rutgers, an M.S. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State.