Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
Learn to deepen your dramaturgical practice in the experimental world of installation and performance art, as well as continue to develop professionally transferable writing skills and communication expertise. This course will broaden your understanding of how to engage in creating innovative art work with a performative [...]
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
The main aim of this MOOC is to achieve basic functional proficiency for novice learners to communicate effectively in real life situations in English. The MOOC addresses basic linguistic elements required for the mastery and use of the English language to help novice learners have a practical command of [...]