Learn how to design, launch, monetize and compete in a networked platform market. Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches [...]
Develop the project management skills you need to handle complexity in engineering, infrastructure and other large projects. Underestimating project complexity is widely accepted as one of the major causes of project failure. Based on international benchmarking activities (Merrow, 2010), we know that an average of 40% of projects do [...]
Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
Aprende a desarrollar los conceptos que forman la cultura del vendedor y que lo hace clave en la comercialización de producto o servicios. La venta se presenta en todas las actividades humanas por lo que hay que conocerla para lograr su máximo desempeño y llevar a las organizaciones al [...]
Revisit the purpose of companies and explore with us what their Corporate Social Responsibility is. Move on to responsible leadership! Learn how to implement a credible CSR strategy in a company, no matter its size. Driven by global crises in financial, economic, and governance systems, companies all over the [...]