Using economic theory and data analysis, explore the economic lives of the poor, and the ways to design and implement effective development policy. In this course, we will study the different facets of human development in topics such as education, health, gender, the family, land relations, risk, informal and [...]
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
A hands-on introduction to basic programming principles and practice relevant to modern data analysis, data mining, and machine learning. The modern data analysis pipeline involves collection, preprocessing, storage, analysis, and interactive visualization of data. In the course, you’ll see how computing and mathematics come together. [...]