Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
How do managers use internal accounting data to make decisions? In this course, you’ll discover how to prepare an analyze accounting information to make complex business decisions. Success in any organization requires measurement systems to support decision making. This course focuses on preparing and analyzing accounting information for internal [...]
How do you reduce a company or individual's taxes while complying with tax laws? Designed for accounting students, this course focuses on understanding the legal, conceptual, and integrative aspects of U.S. federal income taxation. Build your accounting foundation with this course on U.S. federal income taxation. You’ll learn about [...]
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
Aprende a crear campañas publicitarias exitosas. Accede a tutoriales paso a paso de Audience Insights, Pixel de Facebook, A/B Testing y más. Aprende a atraer personas, conquistarlas y convertirlas en clientes de tu negocio. En este curso te enseñamos cómo crear exitosas campañas publicitarias desde cero. Aprenderás todo el [...]