Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
This course is the last course in our series of four courses and builds on the previous three courses: IoT Devices, IoT Communications, and IoT Networking. After we have built and programmed a small self-driving vehicle, we then set out to enhance its connectivity and add important security infrastructure. [...]
Accounting professionals are open up for more tasks and duties that require their professional skills and knowledge nowadays, and yet not exerting their expertise just the way it used to be. Without bogging you down with the mechanics of accounting, this course provides an overview of the multi-faceted role [...]
Physical inactivity and sedentariness are “silent killers”. Do you feel like you spend too much time sitting? Do you feel like you would like to be more active? Are you unsure about how to incorporate physical activity into your daily life? We are here to help. Join us [...]