This course builds on “The Nature of Data and Relational Database Design” to extend the process of capturing and manipulating data through data warehousing and data mining. Once the transactional data is processed through ETL (Extract, Transform, Load), it is then stored in a data warehouse for use in [...]
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing [...]
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
El presente curso tiene como objetivo presentar los métodos y técnicas básicos para el procesamiento y análisis de datos en el contexto de Big Data. No prentende ser un curso exhaustivo sobre Machine Learning ni sobre métodos Estadísticos, simplemente se pretenden mostrar las características principales de estas técnicas para [...]