Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter. In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of [...]
Explore ways to blend educational technology with traditional classroom learning to improve educational outcomes. Perfect for instructors or institutional leadership interested in creating blended learning experiences with edX. Educational technology is developing rapidly, and that development has presented educators with an opportunity to rethink and improve their pedagogical [...]
Learn how to report and communicate credibly on your company CSR activities. Decode the “responsible” ads, labels and certifications of the products around you. More and more companies devote significant resources to their corporate social responsibility policies.But how do they organize the reporting of their activities and performance? Do [...]
Discover where social media came from, how it became integral to our everyday lives, and how that has changed the way we communicate. Social media and online communication dominate our daily lives in an unprecedented manner. Wireless connectivity, mobile devices and wearable technologies mean that social media is always [...]