Learn how to design, launch, monetize and compete in a networked platform market. Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches [...]
This course is for people who know something about data analysis and want to learn how the special capabilities of spatial data analysis provide deeper understanding. You'll get free access to the full analytical capabilities of ArcGIS Online, Esri's cloud-based mapping and analytics platform.
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data. Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity [...]
How do you reduce a company or individual's taxes while complying with tax laws? Designed for accounting students, this course focuses on understanding the legal, conceptual, and integrative aspects of U.S. federal income taxation. Build your accounting foundation with this course on U.S. federal income taxation. You’ll learn about [...]