MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
- Overview the traditional logic – the logic of sport products – used to analyze sport events
- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
- Contrast the traditional logic with the value co-creation approach
- Analyze authentic examples and case studies conducted by international researchers
- Learn about sport sponsorship, branding, and ticketing
- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
-Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!
What you'll learn
- The basics and limitations of the logic of sport products (traditional approach)
- The basics of the logic of value co-creation in sport management
- Innovative sport management analytical skills for a changing society
- Different perspectives on sport events
- The insights in ticketing, sport sponsorship and branding
- The consideration of sustainability in sport management
Syllabus
A. The Traditional Logic of Sport Products
B. Reasons for a New Logic
C.1 Logic of Value Co-Creation (Part I)
C.2 Logic of Value Co-Creation (Part II)
D. Focus: Sponsoring
E. Co-Created Sustainable Value in a Changing Society
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.